Consultant, piggybacking or joint venture

Marking the offer abroad, involves:
•Understanding the operational approach of our activity abroad,
•Implementing the objectives of the marketing strategy,
•Implementing the main tools of the operational approach,
•Checking the consistency of the marketing action plan.

In order to channel our skills and our activities to the foreign consumer, we must choose between different methods of gaining access to the market; the method or methods that will be the best suited to our situation and our objectives and then build our distribution strategy abroad. Working abroad means that we have established objectives and selected target markets in which we will optimize the allocated resources. This ultimately means having to decide on a method to access the most appropriate markets. This is why we will rely on two different forms of marketing that we believe offer the most appropriate strategic options.


As a consultant; we will act as an entity outside the company which calls upon us for our expertise in our field of activity.

The company is thus seeking the special expertise that the consultant has to offer in order to manage certain problems or to benefit from any hindsight that it may have. The fact that the consultant is external to the company may facilitate the mission entrusted to it. The advice provided can concern a broad spectrum of activity, such as design review, project optimization, expert assessment and design validation.

We can also conduct missions that are more operational in nature, such as managing project implementation.
We must thus ensure that all resources have been deployed to achieve the objectives set out (in terms of human resources, scheduling, budgets, etc.).
We can also intervene on issues related to project reorganization, optimization, the project itself, or even how to facilitate its execution.

Joint venture

A joint venture is a partnership created with a foreign company for the purpose of jointly developping a commerical company. It can also form a joint investment in the capital of a foreign company located in the targeted export market.
The association is sanctioned by a contract based on the principle of parity and is characterized by a structure in which important decisions are shared.
The agreement between the two partners will involve providing the skills that the local company does not necessarily have.

This approach is often used to efficiently and permanently penetrate certain markets that are otherwise difficult to access (restrictive legislation, administrative constraints, cultural or commercial differences, etc.). The joint venture is also a means to enter very closed countries (Qatar, United Arab Emirates, Jordan, certain countries in Africa, etc.).


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